Marketing & content

Set up a Claude project that finds local development news every Thursday, builds an Instagram carousel about what the news means for home values, and schedules the carousel through Nimply

Austin agent William Zhang of Real Estate AI Society built a Claude social media assistant he named Sarah. He created a Claude desktop project with instructions covering who he is, the area he serves and his clients' $500K to $700K budget, then linked a project folder on his computer that holds brand files, reference covers and finished carousels. He connected Higgsfield for the cover image, installed a carousel skill that builds Instagram carousels, LinkedIn carousels and YouTube Community posts, and asked Sarah what to post today. Sarah came back with four North Austin developments, including a highway project in East Williamson County and a new Taylor Morrison community breaking ground, and suggested one carousel on how local development can change nearby home values. The first cover looked like a generic AI graphic and the last slide was missing his phone number, so he dropped Instagram covers he liked into a brand swipe folder, had Sarah redo the carousel, and typed feedback such as removing the sources line from the caption so Sarah saves the rule to memory. He connected the Nimply scheduler, linked his professional Instagram account, and added Nimply and Higgsfield to Claude's allowed network list so images could upload. A Claude scheduled task now runs every Thursday at 9 AM: search Austin-area news and events, build a carousel, schedule the carousel for 10 AM, and notify him by email and push notification. He still fact-checks the news and reads every post before the post goes out.

At a glance

Tools used
ClaudeClaude ProjectsClaude SkillsHiggsfieldNimplyInstagram
Category
Marketing & content
Audience
agent
Difficulty
No-code setup
Source
Claude AI for Real Estate Social Media: How I Built My Own Social Media Assistant
William Zhang (Real Estate AI Society) · Blog · Oct 31, 2026
First step
Create a Claude desktop project and write the project instructions first: your name, your service area, the people you serve and their price range, so the first post idea is about your market instead of generic homebuyer tips.

Compliance note: Fact-check every news claim against the original source before the post goes live (a wrong claim about a highway project or a subdivision can mislead a seller), keep the auto-approve setting limited to the scheduling step if your brokerage requires review of advertising, and include the brokerage name your state's advertising rules require.

Suggested prompt

Written by this directory, inspired by the source. Replace the [bracketed] parts.

Scheduled task, every Thursday at 9 AM: Search for news and events from the past week in [CITY AND SUBURBS] that could affect home values for buyers and sellers in the [PRICE RANGE] range, such as road projects, new subdivisions, school changes and major employers. List the four strongest stories with the source link for each story. Pick the one story with the clearest effect on nearby home values and build an Instagram carousel with the carousel skill, using my brand colors, headshot and handle from the project folder and a cover in the style of the brand swipe folder. End the carousel with my phone number. Schedule the carousel in Nimply for 10 AM today, then email me the four stories, the source links and the scheduled post so I can fact-check the post before 10 AM.

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