Listings

Run a Claude CMA prep skill on two MLS exports to get a seller-ready CMA plus a private agent brief with the seller's likely objections and your answers

Jerad Larkin, an account executive at Chicago Title of Colorado, taught about 40 Denver agents a class called Get. Keep. Sell. and ran his CMA Prep skill live on an agent's real upcoming listing appointment. The agent gives the skill the property address and appointment date; the skill pulls public records and online estimates and asks the agent to confirm the facts, then interviews the agent about the sellers' timeline, motivation, and the price the sellers have in mind and where that number came from. The agent exports three to eight closed comps from the MLS, plus a second, wider export of the neighborhood over the last two years (closed, expired and withdrawn), in Full format so Claude gets roughly 400 columns, and drops both files into Claude. The output is a seller-ready CMA of about 15 to 16 pages (home details, market conditions, comps, pros and cons against the competition, and a recommended price range) and a private four-page agent brief, never shared with the seller, listing likely objections, the online-estimate anchor to talk the seller down from, and suggested answers backed by the neighborhood data. Larkin says one class CMA used about 300 MLS records against REcolorado's 500-record standard export allowance per rolling 30 days. Because REcolorado asks members to confirm they won't use AI to navigate the MLS, the agent runs the search and the export by hand and Claude only analyzes the files. Setup is the Claude desktop app on the Pro plan or higher, a brand kit, and a brain skill describing the agent.

At a glance

Tools used
ClaudeClaude SkillsMLS export
Category
Listings
Audience
agent, team lead
Difficulty
No-code setup
Source
Claude for Real Estate Agents: Get, Keep and Sell a Listing With AI (Full Class)
Jerad Larkin (Mile High Title Guy, Chicago Title of Colorado) · Blog · Nov 2, 2026
First step
Before your next listing appointment, run two MLS searches by hand (three to eight closed comps, then the whole neighborhood's closed, expired and withdrawn listings for the last two years), export both in Full format, and check how many export records your MLS plan allows each month.

Compliance note: Follow your MLS's rules on AI and data exports (REcolorado asks members not to use AI to navigate the MLS, so run the search and export yourself), check every comp and the recommended price range against the MLS before the seller sees the CMA, and keep the private agent brief out of anything you send the seller.

Suggested prompt

Written by this directory, inspired by the source. Replace the [bracketed] parts.

Prepare for my listing appointment at [ADDRESS] on [DATE]. 1) Pull public records and online estimates for the property and list the facts for me to confirm; wait for my corrections. 2) Interview me about the sellers: timeline, motivation, the price the sellers have in mind and where that number came from. 3) Using the two attached MLS exports (closed comps, and two years of neighborhood closed, expired and withdrawn listings), build a seller-ready CMA in my brand kit: home details, market conditions, comps, pros and cons against the competing listings, and a recommended price range. 4) Separately, write a private agent brief for me only: the objections the sellers are likely to raise, the online-estimate number I will need to talk the sellers down from, and an answer to each objection backed by a specific figure from the neighborhood export.

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