Marketing & content

Make on-brand Instagram and LinkedIn carousel posts with a Claude carousel skill, Higgsfield cover images, and a folder of reference covers

William Zhang, an Austin agent and founder of Real Estate AI Society, built a carousel creator skill inside his Claude-based real estate operating system for Instagram and LinkedIn carousel posts. He types a plain-English request, such as a carousel explaining why carousels matter on Instagram and LinkedIn, and the skill drafts the plan: a hero cover, a stats card, body cards, and a call-to-action card at the end. He approves the plan, and the skill builds the carousel with variations to choose from. Cover images come from Higgsfield, connected to Claude through an MCP so Claude can generate the cover directly. The skill's covers follow a reference folder: whenever he sees a cover he likes while searching Instagram posts in Canva, or among the most popular carousels in his niche on Instagram, he screenshots the cover into the folder, and the skill studies those references. His design rule is consistency underneath, variation on top: the structure and brand stay the same while the cover and angle change. Edits are a conversation: he asked for a more eye-catching cover and got bolder variations, and when the call-to-action card came out as blue text on a blue background, he asked for a new color. He says the skill also reviews his past posts to learn which ones performed.

At a glance

Tools used
ClaudeClaude SkillsHiggsfieldMCPCanva
Category
Marketing & content
Audience
agent
Difficulty
No-code setup
Source
How I Make Real Estate Carousel Posts With Claude (Without the Generic AI Look)
William Zhang (Real Estate AI Society) · Blog · Jun 27, 2026
First step
Create a folder named carousel-references and screenshot five carousel covers from your niche on Instagram that you would want your own posts to resemble.

Compliance note: Check every statistic on a carousel against a named source before posting. Real estate advertising rules still apply on social media, so include your brokerage name and any license disclosure your state requires.

Suggested prompt

Written by this directory, inspired by the source. Replace the [bracketed] parts.

Create a carousel post for Instagram and LinkedIn on [topic]. First show me a plan: a hero cover, a stats card, body cards, and a call-to-action card at the end. Keep my brand fonts, colors, and card layout the same as my past carousels, and vary only the cover and the angle. Study the cover screenshots in my carousel-references folder and generate three cover options in that style with the image tool. Use only statistics I give you or that you cite with a source. After I approve the plan, build the cards and line up the cover options side by side so I can pick one.

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