Test ChatGPT ads for seller leads by targeting the questions homeowners ask about selling in your area
Austin agent William Zhang ran ChatGPT ads aimed at seller leads, writing the prompt targeting so the ads appear when someone asks ChatGPT about selling a home in the areas he covers. His ad manager reported about $1,300 in spend, 170 clicks, a 0.83% click-through rate, about $7.63 per click, and 13 seller leads, roughly $100 per lead, against $25 to $50 per seller lead on Facebook. Most of the 13 sellers are three to six months from listing. He calls the intent the highest of any channel he has run, but names three problems: a practical floor of about $20 to $25 a day, an ad format limited to one small square image and one line of text, and conversion tracking that is not mature yet. He treats the spend as tuition for a channel few agents are in yet and says Google Ads is the better bet for return this quarter.
At a glance
- Tools used
- ChatGPT ads
- Category
- Marketing & content
- Audience
- agent, team lead
- Difficulty
- No-code setup
- Source
- ChatGPT Ads for Real Estate Agents: $1,300 Spent, 13 Leads
William Zhang, Real Estate AI Society · Blog · Sep 13, 2026 - First step
- Before you spend anything, decide where the ChatGPT ad clicks will land and who works those leads for the next three to six months, because the source says the landing page and follow-up fail more often than the ad does.
Compliance note: Ad text must follow your state's advertising rules for licensees (brokerage name and license disclosures) and fair housing rules, and must not promise a sale price or a sale timeline. The $100-per-lead figure is one agent's first unoptimized test in Austin, not a benchmark.
Suggested prompt
Written by this directory, inspired by the source. Replace the [bracketed] parts.
I'm a real estate agent in [city] who works [neighborhoods or ZIP codes]. I'm testing ChatGPT ads for seller leads with a budget of $[amount] a day for [number] weeks. 1) List 15 questions a homeowner in my area might ask an AI assistant before selling (home value, timing, the selling process, market conditions) that I can use as prompt targeting. 2) Write 5 one-line ad texts under 60 characters, each tied to one of those questions, with no promises about price or results. 3) Write a one-page plan for the landing page and the 6-month follow-up sequence for leads who plan to sell in 3 to 6 months. 4) Give me a weekly tracking sheet layout with spend, clicks, click-through rate, cost per click, leads, and cost per lead, with a column to compare against my Facebook and Google Ads numbers.