Enrich agent recruiting leads and automate follow-up with Zapier Agents
JBGoodwin REALTORS, a Texas brokerage with more than 900 agents, used Zapier workflows and Zapier Agents to parse Indeed applications, create HubSpot contacts, and enrich applicant profiles, and reported a 37% increase in recruiting and a 20-25% reduction in recruiter manual work.
At a glance
- Tools used
- ZapierZapier AgentsHubSpotIndeed
- Category
- Brokerage ops
- Audience
- broker
- Difficulty
- No-code setup
- Source
- How JBGoodwin REALTORS automates recruiting with Zapier
Edward Tull via Zapier · Vendor case study · May 7, 2025 - First step
- Map the steps a recruiter takes for each new applicant today and mark which steps are pure data entry.
Suggested prompt
Written by this directory, inspired by the source. Replace the [bracketed] parts.
You enrich agent recruiting leads for [brokerage]. Input: applicant email from [Indeed/form] [paste]. 1. Extract name, email, phone, license status, license state, years of experience, current brokerage, and stated goals. 2. Using public sources only (state license lookup, public agent profile pages), confirm license status and recent production signals; cite each source. 3. Write a 3-sentence recruiter summary and a personalized first outreach email under 120 words. Leave fields blank when a source does not confirm the value.