Marketing & content

Build a hyperlocal real estate education website with Claude and no coding background

Compass team lead Irina Norrell in the Washington, D.C. area told HousingWire she used AI to build a hyperlocal buyer and seller education website and relies on Claude for coding, SEO, and calculators, while reviewing every Claude output before publishing.

At a glance

Tools used
Claude
Category
Marketing & content
Audience
agent, team lead
Difficulty
Builder
Source
Agent with no coding background builds real estate hub with AI
HousingWire · Article · May 26, 2026
First step
Write the 10 questions clients ask most in first meetings; each question becomes one page.

Suggested prompt

Written by this directory, inspired by the source. Replace the [bracketed] parts.

I am building a local education page for buyers in [county/city]. Topic: "[e.g. What are closing costs in [county]?]".
1. Write the page in plain English with a worked example using these verified fee figures: [paste transfer tax rates, recordation fees, typical title fees with sources].
2. Build a simple closing cost calculator in one HTML/JavaScript block with inputs for price, loan amount, and buyer/seller side.
3. List the assumptions the calculator makes and the sources I should link.

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