Draft listing descriptions, captions, and follow-up emails from a five-part ChatGPT prompt
San Antonio agent and coach Emily Terrell shares the ChatGPT prompt structure she runs in her own business (role, context, real data, voice rules, and one task per prompt) for MLS descriptions, social captions, and follow-up emails, with a fact-check and fair housing review before publishing.
At a glance
- Tools used
- ChatGPT
- Category
- Marketing & content
- Audience
- agent
- Difficulty
- Copy-paste
- Source
- How to Use ChatGPT for Real Estate Content Creation
Emily Terrell · Blog · Jun 17, 2026 - First step
- Write a list of 5 words you never want in your marketing copy and add the list to every prompt.
Compliance note: Fair Housing check: describe the property and amenities, never the people who should live there; avoid words that signal a preference by race, religion, sex, disability, familial status, or national origin.
Suggested prompt
Written by this directory, inspired by the source. Replace the [bracketed] parts.
Role: You are a listing copywriter for a [city] real estate agent. Context: This copy is for [MLS remarks / an Instagram caption / a follow-up email] read by [audience]. Data: [address, price, beds/baths, square feet, standout features, one recent comparable sale]. Voice: direct, warm, specific. Never use "nestled", "boasts", or "dream home". Task: Write one [150-word MLS description]. End with one line that encourages a showing without hype.