Write SEO-friendly property listing descriptions with free ChatGPT
New York City broker Randy Baruh told Business Insider that he uses the free version of ChatGPT to draft property listing descriptions, a task that used to take him hours per listing because each description needs amenities, location details, and search-engine optimization.
At a glance
- Tools used
- ChatGPT
- Category
- Listings
- Audience
- agent, broker
- Difficulty
- Copy-paste
- Source
- I use ChatGPT to save time with mundane tasks and nail SEO in my writing
Randy Baruh via Business Insider · Article · Apr 11, 2023 - First step
- Paste your property fact sheet into ChatGPT and ask for a first draft, then edit every claim.
Compliance note: Fair Housing check: describe the property and amenities, never the people who should live there; avoid words that signal a preference by race, religion, sex, disability, familial status, or national origin.
Suggested prompt
Written by this directory, inspired by the source. Replace the [bracketed] parts.
Write a listing description for the property below. Use only these facts: [beds, baths, square feet, lot, year built, upgrades, amenities, building features, nearby transit and landmarks].
- 180-220 words, lead with the strongest feature.
- Include these search phrases naturally: [e.g. "two-bedroom condo in [neighborhood]", "doorman building"].
- No clichés ("nestled", "boasts", "dream home"), no exclamation marks.
- Describe the property, not the ideal buyer.
Then give a 40-word version for social media.