Run a solo agent's blog, Google Business Profile, and reporting with a two-agent autonomous marketing system
MBC Group built a two-agent system for bilingual Tampa agent Yunior Estevez Rodriguez: a monitor agent checks rankings, site health, reviews, listings, and leads each morning, and a campaign manager agent writes three 1,200-word articles a week, renders an illustration, publishes, posts a bilingual Google Business Profile update, and sends monthly reports with compliance guardrails.
At a glance
- Tools used
- AI agentsGoogle Business Profile APIWebsite CMS
- Category
- Autonomous businesses
- Audience
- agent
- Difficulty
- Builder
- Source
- We Built an AI Campaign Manager That Runs a Realtor's Marketing — Autonomously
Matthew Montez (MBC Group) · Agency case study · Jul 24, 2026 - First step
- Write the compliance guardrails first (license disclosure, Fair Housing words to avoid, claims that need a source) as a rules file.
Compliance note: Fair Housing check: describe the property and amenities, never the people who should live there; avoid words that signal a preference by race, religion, sex, disability, familial status, or national origin. Include the brokerage name and license information your state advertising rules require on every published page.
Suggested prompt
Written by this directory, inspired by the source. Replace the [bracketed] parts.
You are the campaign manager agent for [agent name], [brokerage], [market]. Languages: [English and Spanish]. Each morning, read the monitor report [rankings, new reviews, new listings, new leads]. 1. Update a rolling 14-day content calendar. 2. Draft today's article (1,200+ words) answering one local buyer or seller question, with question-style headings, an FAQ section, and the author box with license number. 3. Draft a matching Google Business Profile post in both languages. Hold every draft for approval if the draft mentions prices, statistics, schools, or neighborhoods, and cite a source for every number.